Viru Keskus

Viru Keskus, Estonia’s most significant shopping and city center, is located in the heart of Tallinn, by the old town.

% Ownership

Viru Keskus, which was renovated in 2022, features international fashion brands and retail concepts. In addition to high quality fashion, Viru Keskus offers experiences, including beauty and wellness services, along with quality restaurants. The center contains Estonia’s largest beauty and jewelry area, a bookstore awarded as the best in the world, one of Estonia’s only flagship stores and the unique, 16-restaurant Food Court concept covering terraces and artisan beer bar.

The center’s rooftop has a padel court in the summer, and Viru Keskus offers its visitors high-class cultural events. The number of visitors reaches approximately 15 million annually, with revenue approximately at 130 million euros. Currently, the center contains over 90 stores. The total leasable surface area is approximately 29,000 m².

In November 2022, Viru Keskus became the only Baltic shopping center to receive the Leadership in Energy and Environmental Design (LEED) Platinum certificate in Operations & Maintenance (O&M). Viru Keskus has for long reached 15 percent total energy savings annually by using a self-learning AI-based software by Pontos’ other portfolio company R8 Technologies.