Hintsa Performance raises 5.1 million euros, will make coaching available for everyone through smartphones

Hintsa Performance raises 5.1 million euros, will make coaching available for everyone through smartphones
Hintsa's CEO Annastiina Hintsa


Pontos’ portfolio company Hintsa Performance has raised 5.1 million euros to expand its well-being and performance solutions to a wider audience through the new Hintsa App. Financiers include business angels, such as Paul Polman, former CEO of Unilever.

The well-being coaching programs based on science have previously been used by top athletes and company executives, and will now first be available to all employees and then to consumers. Individualized coaching programs are based on optimizing health, well-being and performance.

Personnel well-being will play an increasingly important part in future working life. “We are happy that this financing round enables Hintsa to provide even more comprehensive services. With the help of technology, companies and organizations and eventually individual consumers can benefit from Hintsa’s first-rate coaching programs more easily. Coaching built on the science of behavioral change will reach new user groups through smartphones, and users will receive measurable data on their results. The development will largely lead to a better life, and thus working life,” says Tor-Oskar Karlberg, Investment Manager at Pontos and Member of the Board at Hintsa.

After completing Hintsa’s coaching, corporate clients have reported a significantly better ability to relax during breaks and reduced emotional stress, fatigue, social stress, and burnout risk. “We are extremely excited in welcoming new investors into the Hintsa mission, which aims for a better life and performance for everyone. We offer solutions for organizations that wish to place employee well-being a priority. With our investors, we will take the first steps in making our life-altering coaching available to individuals around the world,” states Annastiina Hintsa, CEO of Hintsa Performance.


Pontos Group is a Finnish family office that invests in real estate, real estate development, real estate digitalization, growth companies and private equity funds. The company is an active and long-term owner committed to the continuous development of its portfolio companies. It invests in real estate and companies in Finland and its surrounding area as well as private equity funds globally. Pontos seeks to increase investments in the digitalization of the real estate industry and the development of real estate lifecycles, all the way from construction to usage. The company seeks to develop cities and population centers in a way that is sustainable for people and the environment. More information: 

Hintsa Performance is a global leader in high-performance coaching and wellbeing services. For over 20 years, the company has repeatedly proven its science-based coaching methods in the most challenging business and sports environments. Clients from Formula 1 champions to Fortune 500 CEOs and world-leading companies trust Hintsa’s performance coaches and specialists to help them succeed. Specialising in wellbeing and performance coaching, Hintsa has served 500+ organisations with over 2,000+ intensive individual coaching programmes. The company employs more than 100 experts and has offices in London, Zurich, Abu Dhabi, Helsinki, and Zug. More information:

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